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Thimon de Jong

Bring the outside world in. Sharpen your business strategy with Thimon de Jong, strategic foresight expert and passionate, interactive speaker.

Examining how human behaviour and culture influence business has never been more important. Syncing a business strategy with rapid societal changes and dynamic human behaviour is a challenge. Luckily, a new style of expert has emerged, with Thimon De Jong proving one of the most successful. Able to use socio-economic and cultural change to meet the strategic needs of different industries, it is little wonder he is becoming one of the most sought after speakers of his generation. Over the past ten years he has worked for organizations like: Ikea, Deloitte, Tetra Pak, Aon, Samsung, Citywire, RTL and GDF Suez.

Thimon runs his own company, Whetston, a strategic foresight think tank. He also teaches at Utrecht University on how sociocultural trends can be used to improve business strategy.

Thimon’s presentations are always customized to the audience, topics covered:

* Societal trends for business: e.g. uncertain times, smart customization, unconnected, visual culture and the blurring of reality
* Tech: deep insight into human behaviour in relation to (future) technology and (social) media
* Generations: prepare your business for the Millennial Generation and Generation Z

Speaking Style: charismatic, passionate and interactive. As one of the most engaging speakers in the world, Thimon de Jong grabs any audience with a combination of research, visuals, stories and practical business tools. Described by clients as ‘memorable intellectual entertainment.’


Thimon studied cultural studies and international business, writing his master’s thesis on subcultures. He started his working career in journalism. In his role as editor-in-chief of a youth magazine he discovered his passion for interdisciplinary people research and started working as a youth and media researcher for Science of the Time and FreedomLab Future Studies.

In 2007, he took the role of Insights and Strategy director for TrendsActive, an international trend interpretation agency. In this role he travelled the world consulting and presenting to numerous of multinational companies.

In 2010 he starred as jury member in Holland’s Best Idea – a primetime TV-show.

In 2011 he co-produced an executive program for decision makers at Utrecht University on the topic of using sociocultural trends for strategic decision making. Thimon is also one of the main lecturers in this program.

In 2014 he started Whetston / strategic foresight, a think tank on socio-economic and cultural changes that are relevant for strategic decision making.

Thimon is still linked to TrendsActive as an associate partner.

Over the past ten years, Thimon’s has addressed international congresses and has spoken for companies and organisations including Unilever, Coca-Cola, Philips, Ikea, Tetra Pak and Asics. He is determined not only to inform his audience of theories and facts, but also to provide them with practical advice on how to utilise the information and help their business grow.

Praise for Thimon De Jong

“At our event, Thimon scored a 9.5 (on a scale from 1-10), which has never happened before. He has excellent presentation skills and great content. He is also a very fun, creative and reliable person to work with.” – Events Academy Event

“Insight, inspiration and wonder. Thimon presented by way of storytelling in a natural manner which kept the attention of the audience.” – Deloitte

“His expert views put a totally new light on current reality, and, most importantly, where to go next.” – IKEA

“Best presenter I’ve ever seen or heard.” – Pepsico Russia

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