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Fredrik Eklund

Everyone is in Sales – The Sell: The Secrets of Selling Anything to Anyone

Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a pair of worn-out sneakers and a dream: to make it big in the city that never sleeps. Since then, he’s become the top seller in the most competitive real estate market on the planet, and the number one broker in the nation, brokering multimillion-dollar deals for celebrities, selling out properties all over the city, and charming audiences around the world as one of the stars of the hit Bravo series Million Dollar Listing New York.

Fredrik Eklund, the energetic, high-kicking, top broker at Douglas Elliman has secured over three billion dollars in closed residential sales. Rated as the #1 agent in New York City by The Real Deal in 2014, he set record sales in 28 buildings in Manhattan last year alone and is often spotted showing apartments to top name celebrities, including Sara Jessica Parker and Jennifer Lopez. His active listings amount to $540,000,000. Originally from Stockholm, Sweden, Eklund studied at the Stockholm School of Economics before founding an Internet company and working for the investment bank SEB in Stockholm, London, Singapore and Tokyo. In addition, he is the founder of Scandinavia’s most high end residential real estate brokerage with 50 employees and $1 billion in closed sales in 2014. Eklund founded the #1 top-producing team at Elliman, which has 5,000 agents in 85 offices all over the East Coast.

Why Fredrik Eklund?

“The number one trait I always looked for when I was hiring someone for my company and what I look for now when I’m investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who’d rather die than not be the best. That’s Fredrik.”
-Barbara Corcoran, ABC’s Shark Tank Panelist

Additionally, Fredrik is the author of The Sell: The Secrets of Selling Anything to Anyone. Blending personal stories, hilarious anecdotes, and the expertise he’s gained from his meteoric rise, Fredrik has written the modern guide on becoming successful, a book that tells you how to recognize and cultivate your true talents and make the ultimate sell.